User Experience: The New Catalyst for Technology

Presented by David Margolin, VP Marketing, Kramer Electronics Ltd.

User experience is much larger than how we interact with an interface. It’s no longer only about the ease of using specific technology. In a meeting room, the user experience begins as soon as we step inside – and sometimes even earlier. For example, is the room’s schedule with my upcoming booking visible? Is the room’s climate good for me? Has the projector warmed up? Are the lights on? If time is wasted until meetings begin due to technology, the user experience of that technology is terrible, and vice versa. Similarly, a difficult to install product/solution is perceived as a ‘bad experience’ and an easily managed product/solution, as a ‘good experience’.
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User experience is fast becoming the key deciding factor when selecting new technologies and the main driver when it comes to technological preference. A classroom with great technology and average user experience no longer prevails over one offering great user experience, even if the technology is only average.
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To provide real value to users, every aspect of every product in an AV environment needs to be scrutinized through the prism of user experience. Companies that manage to harness the true nature of user experience will lead the industry going forward.